The Atlantic ~ So how did one of the most visible couples in the music world—who have already toured together and put out decades of videos about their love, sex, and mutual success—create something that feels even the slightest bit fresh? The spectacle of making new art using some of the most famous Western art in the world certainly helped. But though the duo had grappled with their evolving conceptions of gender in their own projects, “Apeshit” and Everything Is Love represent the Carters’ first real attempt to stitch those ideas together into a cohesive whole. Until this point, most of their collaborations had credited them by their respective names: as “Jay-Z feat. Beyoncé” or vice versa. But their new joint alias, “the Carters,” signals a blending of their artistry.

Throughout their nearly 15-year relationship, Beyoncé, 36, and JAY-Z, 48 have always made powerful collaborations that changed the music industry all around the world. Lately the release of there latest album was a complete wrap of combining the old history of the louvre with modern pop.