With all areas considered, the industry is estimated to be 70% male vs 30% female. Equally concerning statistics show that just 30% of senior music executives, 17% of PRS registered songwriters, and a mere 5% of UK sound-engineers, are female. These statistics are often overlookeddue to the massive success of a handful of female mega-stars. However, the harsh reality of such success is that it is often dictated, orchestrated and packaged by an industry that is rife with misogyny.
“More women need to feel empowered and feel that they’re not alone in this industry. That’s why the Turn Her Up campaign is important to me,” said Phillipino singer-songwriter Clara Benin, who is covering Lorde’s hit “Team”. In such a tumultuous environment, it can be extremely difficult for talented female artists to both, breakthrough, and then sustain a career in music. That’s why the campaign aims to celebrate the resilient women who are doing just that and smashing it. “Celebrating, calling attention to, and taking action around International Women’s Day is really important because I want to see a music industry where there’s 50% women in my lifetime. I’m only 14, but I already see the problem… and I want to be a part of fixing that problem in the Gen Z community,” explained singer and internet sensation Jayden Bartells, who is dropping a cover of Billie Eilish’s “Hostage”. All of the cover art for the campaign has been created by female designers, including Emmy Smith, who has built a large online following through her work. #TurnHerUp is all about celebrating and empowering females across music & the wider creative industries. “This campaign is huge for women in music who have fought to be represented all throughout history. It’s important that we lift the women in our world up. My inspirations are my mother and so many powerful female artists around the globe. Very proud and excited to be a part of this movement,” said Emily Blue, who is covering Blondie’s “Call Me”. Each artist will release a single on International Women’s Day (8th March 2019), whichwill also feature on the Turn Her Up compilation album, out the same day. Shareable link: http://link.frtyfve.com/TurnHerUp
(live on Friday 8th March)The full list of contributors is as follows:
PixieLott,CarlyPaige,ISA,A rcticLake,BaileyJehl,AmandaYang,LizzieLoveless,Jayden Bartells, Emma Heesters, Julia Ross, Mia Gladstone, Madeline Kenney, Clara Benin, Jasmine V, Kathleen, Sophie Rose, Mariana Nolasco, Dyson, Sarah Walk, RuthAnne, Emily Blue , Lyves, Maygen Lacey, Linney, K atelyn Tarver, Kara Marni, Yasmeen, Evalyn, Alexa Goddard
The track listing:
- My Favourite Game – Arctic Lake
- Bleeding Love – ISA
- You’re Still The One – Bailey Jehl
- Cool – Katelyn Tarver
- Can’t Hurry Love – Julia Ross
- Survivor – RuthAnne
- What’s Love Got To Do With It – Pixie Lott
- Need Somebody – Kara Marni
- Will You Still Love Me Tomorrow – Lizzie Loveless
- The Circle Game – Sarah Walk
- Love On Top – Sophie Rose
- Heart Of Glass – Evalyn
- Hostage – Jayden Bartels
- Leave – Amanda Yang
- Call Me – Emily Blue
- Nick Of Time – Madeline Kenney
- Alexa Goddard – Dreams
- Maygen Lacey – Wolves
- Into You – Emma Heesters
- Big Yellow Taxi – Mari Nolasco
- Stone Cold – Yasmeen
- Dreams – Lyves
- Team – Clara Benin
- It’s Too Late – Mia Gladstone
- Only Girl In The World – Dyson
- I Think We’re Alone Now – Linney
- Best Mistake – Carly Paige
- Both Sides Now – Kathleen
- Hands To Myself – Jasmine V